All Servers Are Not Updated
Even if your website is up and running in your home country, it may be down somewhere else. If it is important to you to reach people internationally, take the time to geotest. There are a number of reasons why a website may appear to be down in a particular geolocation. For example, new DNS changes mean that some visitors will not be sent to your new name server until propagation has been completed. Among the factors that impact propagation time are – you guessed it – physical location!
Additionally, in the case of content delivery network purging, geotesting will help you confirm that local CDNs have cached the most updated content from the origin.
Server Might Be Slow
If you are at all concerned with user experience, you want to know how your servers are performing. Demand can peak at different times of the day in different geolocations. Geotesting will let you know that your server is handling the load like a champ. It will also help you identify a server that needs replacement. The last thing you want is for a user’s browser to time out during peak activity because the server taking too long to respond.
Sometimes changes to code or data do not get deployed to all servers. Regardless of the deployment tool you use, you will want to verify that all updates are working properly everywhere. This is especially true if you decide on automatic deployments. By geotesting, a live pair of eyes can confirm successful deployment across multiple geolocations, or identify a problem, before users are impacted.
Localization is one of those highly beneficial differences, and you want to verify that it’s working well. By localizing content with currency type, languages, news and other geo-specifics, you vastly improve the user’s browsing experience and increase the likelihood of the user taking the desired actions. Geotesting will confirm whether your site is showing the right content for the targeted local market.
Your Website is Blocked
Not all countries welcome internet freedom. As a result, you may find your website with significantly reduced bandwidth or blocked entirely in some countries. Whether due to political opposition, religion, or some other perceived threat, website blocking is common in many countries and can be achieved in a number of ways, including IP address blocking, DNS filtering and redirection and URL filtering. The only way to know for sure whether your website is impacted is to geotest.
The European Commission has declared war on geo-blocking. But is the practice as anticompetitive as the group says?